PERSONAL INFORMATION WE COLLECT
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information we collect generally to process any orders placed through the Site (including processing payment information, arranging for shipping, and providing invoices and/or order confirmations). In addition, we use Order Information to: - Communicating with you; - Screening our orders for potential risk or fraud. When you are in line with the preferences you have shared with us, provide information or advertising related to our products or services. We use the device information we collect to help us detect potential risks and fraud (particularly your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers navigate and interact with the Site and to evaluate the success of our advertising and marketing campaigns).
SHARING OF PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store: you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information here: https://www.google.com/intl/it/policies/privacy/. You can also turn off Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information that we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. Please note that we do not alter our site's data collection and usage practices when we see a no-tracking signal from your browser.
If you reside in Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us via the contact information below. In addition, if you are a European resident, we are processing your information in order to fulfill contacts we may have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above.
When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.